Myeong-dong (명동)

Introduction
Myeongdong (Hangul: 명동, literally 'bright town') is a dong in Jung-gu, Seoul, South Korea between Chungmu-ro, Eulji-ro, and Namdaemun-ro. It covers 0.99 km² with a population of 3,409 and is mostly a commercial area, being one of Seoul's main shopping and tourism districts.
In 2011, 2012 and 2013, Myeongdong was listed as the ninth most expensive shopping street in the world. The area is known for its two historically significant sites, namely the Myeongdong Cathedral and the Myeongdong Nanta Theater.

History
Myeongdong dates back to the Joseon Dynasty when it was called Myeongryebang (Hangul: 명례방) and mostly a residential area. During the Japanese area the name was changed to Myeongchijeong (Hangul: 명치정)and became more of a commercial district, being influenced by the rising commerce in the neighboring Chungmuro area. It became the official district of Myeongdong in 1964, after independence.
After the Korean War and into the 1960s, the economy blossomed and the financial sector from Namdaemun-ro and Euljiro gradually expanded into Myeongdong. The area flourished as city renovations took place and highrise buildings were built. Many department stores, shopping centers, restaurants, upscale shops and boutiques set up their businesses in Myeongdong and it became the mecca for the young and trendy in the 1970s.
Besides being a major commercial and financial district, Myeongdong has been a popular location for politac demonstrations and protests, especially during the turbelent years of the 1980s and 1990s. Myeongdong Cathedral has been a frequent spot for many of these demonstrations and still is to this day. As of March 2000, Myeongdong's has been designated as a special Tourism Promotion Area and is one of the stops on the official Seoul City Bus tour's main route.

International Shopping District
Two anchor department stores (Lotte and Shinsegae) and a number of large shopping malls lie along the streets of Myeong-dong. Shops for clothing or cosmetics can be seen at every corner, and street stalls dot the spaces in between, offering tasty snacks, inexpensive clothes, or sparkling accessories. The air is abuzz with the mix of foreign languages as shopkeepers and international tourists haggle in English, Japanese and more. 

Fashion, Skincare, and the Works
Thousands of brands are sold in Myeong-dong. The two major department stores sell mostly luxury brands while shopping malls such as H & M and Migliore offer selections at more modest prices. Relatively inexpensive products can be easily purchased at street stalls and other shops.
Every Korean cosmetic brand has a branch in Myeong-dong. The market is home to roughly a thousand cosmetic shops and hundreds of skin-care stores, with several large cosmetic shops clustered around the central street (Jungang-gil) and Myeongdong Theater. Sales associates usually can speak a fer foreigner languages (to some degree), which makes for a pleasant shopping experience for international visitors who don't speak Korean. Many fliers are written in other language as well.
Aside from shopping, visitors can check out the Myeongdon Cathedral and the nearby Namdaemun Market, a market with over 600 years of history. Myeong-dong's combination of historical significance, nearby tourist attractions, and prime shopping has established it as the ultimate tourist destination in Seoul.

Store

  1. Lotte Department Store - Main Branch
  2. Lotter Department Store - Avenuel Branch
  3. Lotte Young Plaza
  4. Myeongdong NOON SQUARE
  5. Eyedaq Optician - Myeongdong Branch
  6. The Face Shop - Myeongdong Branch No. 3
  7. MISSHA - Myeongdong Branch No. 3
  8. Hanskin House
  9. Aritaum - Myeongdong Branch
  10. EXR Team 106 Gallery (Ryu Siwon Star Shop)
  11. Basic House - Myeongdong Branch
  12. KOSNEY
  13. M-Plaza
  14. Etude House - Myeongdong No. 1 Branch
  15. Tonymoly - Myeongdong Branch No. 1
  16. Gana Glasses
  17. Ggultare
  18. Nature Republic - Myeongdong World Branch
  19. Migliore - Myeongdong Branch
  20. SPAO - Myeongdong Branch
  21. Davich Optical - Myeongdong Branch
  22. Shinsegae Department Store - Main Store
  23. Too Cool for School - Myeongdong Branch

Transportation

Subway
230m from Exit #6, Euljiro 1-ga Station, Subway Line 2 (4 minutes)
Exit #6, Myeongdong Station, Subway Line 4

Bus
Airport Limousine Bus

  • The bus stop for Airport Limousine No. 6001 and No. 6015 (heading for the Incheon International Airport) is located in front of the Sejong Hotel near Exit #10 of Myeongdong Station (Subway Line 4).
  • The Kal Limousine Bus stops in front of the Lotte Hotel.

City Tour Bus

  • Located along the City Bus Downtown Tour route.
  • Tour Bus Stop: next to the Prince Hotel, Exit #2, Myeongdong Station (Subway Line 4)

Video
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